I’ve just ordered a shed load of stuff from Moo.com (this is what happens when I upgrade my Flickr account and have more space for photos!) and it just reminded me what an unbelievably great site it is.
They’ve actually created an application which is fun to use. Possibly the only thing in the world where the ordering process leaves you feeling better than when you started.
They’ve made ordering and getting the product fun.
They’ve made ordering and getting the product part of the product itself.