Monthly Archives: October 2009

The Golden Twits

The Golden Twits

In a “bid to find tweets that are ahead”, The Golden Twits awards have been launched by The Drum magazine to try and find the best tweeters in the Galaxy, and they’ve very kindly asked me to be one of the judges on the panel.

As with anything you’re asked to judge, it’s a strangely humbling experience, full of “hmmm, am I really qualified to judge this?” and “wow, they got that guy to be a judge too”. Anyway, it’s all very exciting, and obviously you should all enter. The official press release is below:

A new award scheme is to be launched for users of Twitter – the micro-blogging site many decry as a useless, waste of time.

Despite such sentiment the site has become a social media phenomenon – from a standing start in 2007, it is expected to top 18m users by the end of this year.

And the fact that it can now support an award scheme is testimony to the fact that it is entering the media mainstream.

Within seconds of the awards being announced on Twitter, the event attracted dozens of entries into categories that includes Best Celebrity, Corporate and Bizarre Tweets.Mindful of problems acceptance speeches at events such as the Oscars, organisers will insist that any winners must keep their acceptance speeches to 140 characters – a rule which applies to Tweeting itself.Judges for the event include leading new media figures such as:

  • Ashley Stockwell – Virgin Media
  • Syd Nadim – Clock
  • Peter Abraham – Econsultancy
  • Trevor Chambers – Start Creative
  • Rowan Heasley – Naked Penguin Boy
  • Mat Morrison – Porter Novelli
  • Adam Sefton – Reading Room

The entry deadline for The Golden Twits is October 22 and the ceremony will be held at Fabric, London in November.

The organisation behind the Golden Twits is media and marketing magazine The Drum. In a 140 character statement its publisher Gordon Young said, “The awards will recognise the fact that, despite the character limit, Twitter is being used by people in increasingly sophisticated ways.”

It just came to my attention …

… that in my last post I refered to myself as a planner. Well, it’s in my job title I guess. I’m not sure how important it is to have a job title though. I guess it must make some people more comfortable to know which box I’m in.

Either or, I hope you still let me play with the crayons from time to time.

3 Random Things That Made Me Laugh This Morning

First up, the fact that comments on a YouTube video are often funnier than the video itself. Take this piece of succinct genius from the comments on the latest Diet Coke ad (which truly is awful)

Revengeonseattle (48 minutes ago)

The people who made this ad made the world worse. 

Now, I’m not sure what problem this person has with Seattle, or indeed how their revenge has been taken on the place, but what is for sure is that s/he has one excellent point.Terrible ad, and the world is now actually worse because of it. The sheer grandioseness of the statement made me laugh anyway. And then I found myself in a bit of a black mood because, well, no-one likes watching stuff that is actually making the world worse.

Until I read that the next England game is available live online, and you can pay to stream it direct to your desktop. Which sorta made me smile in a ooo-I-wonder-if-this-is-the-future sort of a way. And then I read Rio Ferdinand’s comments on it:

“I read that online advertising has taken over from TV, so that tells you something about where it’s going in terms of the digital world,” he told BBC Sport.

“So I’m sure it’ll be the way forward and in the future it’ll probably be the reality. I think it’s a good way to gauge how many people are interested.”

And the fact that Rio has been researching the world of online advertising really made me smile. His next UK Gangsta flick will hopefully be launched exclusively through his MySpace page.

Which took me, in a strange and roundabout-via-twitter way, to The Ideas Brothers and their “A novel written by a planner” post, which made me laugh so much I want to say “That was funny Ideas Brothers. Here, have a LOL”.

‘The Wedding Murder Code’ is so titled because according to research, books with ‘Wedding’, ‘Murder’ or ‘Code’ in the title are more likely to be bestsellers.

Anyway, it nicely sums up a certain view of the function planning plays, and probably explains why it’s copywriters who write novels, and planners who write the quasi-science I-wish-I-was-Malcolm-Gladwell books with neon covers.

And, ending in a nice circular way, one of the comments to the post reads

Anonymous | May 21st 2009 at 9.57pm

why is it that all planners are fucking morons?

Anonymous, I really don’t know, but it’s certainly funnier to create a whole fake book about it than just call us names, however moronic we may be. Still, your comment made me laugh as well. So well done. Here, you can have a LOL too.