Adam Sefton is a digital and brand planner. The hair on the side of his head has turned grey. He’s interested in people and technology, and how digital tech has changed and shaped society and culture. He plays bass, writes stories, reads books, and likes to walk his two imaginary beagles John and Paul.

In its current iteration, Way Out Where is an attempt to say something interesting about technology, people or business on a weekly basis. Be kind.