shrug2

Meaningless

From a magazine I’m reading

“Within the world of genomics – where products are often highly technical and bespoke and clients are large, complex and few in number – such digital challenges can be felt even more acutely”

Now imagine writing that from the point of view of an FMCG brand. That is, not highly technical and not bespoke.

“Within the world of FMCG – where products are manufactured in huge volume, and the sheer number of clients ordering can deliver logistical strain – such digital challenges can be felt even more acutely”