How low can Microsoft sink?

Technology has been commodified to such an extent that we now get advertising that may as well be the Pepsi Challenge:

Screen Shot 2014-05-30 at 13.27.28


I also suspect that this fails for the exact same reason that the Pepsi Challenge failed – Pepsi might have tasted better blind, but the positive visual brand association with Coke meant Coke always tasted better when sighted.

If brand association can affect taste and the processing of flavour, why not information and the processing of search results?